Why Link Growth Needs To Be Natural
Many people think building links is a simple matter of writing excellent content and relying on web surfers to link back to it. The problem with this kind of strategy is, how are you going to get people to see your content in the first place?
There are also those that believe the correct way to build links is to go out and get as many as possible in the shortest period of time but this is still not correct.
Both have a fundamental problem and that is they are not taking into account link acquisition rates. You see those webmasters who know their seo techniques also know that Google and other search engines prefer to see links been built gradually over time. Therefore the rate you build links matters a lot when it comes to where you rank for a given keyword.
When you start a new seo campaign you should be thinking along the lines of making everything you do look as natural as possible. If you build 30 manual links the 1st month, then aim for 50 the month after, gradually increasing each month.
You don’t want to start a campaign building 400 links and continue to do this month after month, this looks unnatural and the search engines will pick up on it. Build slow and steady and you will be rewarded with a high Google ranking.